Content Marketing Manager

Location: Canonsburg, Pennsylvania US

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Job Number: 961

External Description: Position Description
At a Glance

Legrand has an exciting remote opportunity for a Content Marketing Manager to join the Starline Team. The successfull candidate develops and implement the content strategy for Legrand's Data Center Businesses. The Content Marketing Manager ensures the right digital content is developed to support products, promotions and thought leadership, and that it's placed in market to appear at the right time at the right place for conversion optimization. The role regularly collaborates with the product management and the marcom team to share ideas and develop content plans that support the marketing strategy. Manages and provides day-to-day guidance and support to the content team, exercising authority and accountability to creatively problem-solve issues and continually monitor and assess the performance of content placed in market. The ideal person for this role is excited and knowledgeable about the ever-changing tech industry.

Works with minimal supervision, is expected to take initiative / lead projects and must have the ability to communicate well and perform under pressure. This position reports to the Director of Marketing.

What Will You Do?

MAIN JOB DUTIES:

  • Responsible for developing a content strategy for the division including planning, creation and distribution of content.
  • Developes messaging strategies for new products being brought to market.
  • Creates engaging, technically accurate and creative copy for various forms of communications including but not limited to ads, email, website, social, brochures and some long form content.
  • Develops creative campaign messages for the various products within the division and for the various verticals they serve.
  • Collaborates with the Marcom team and contributes to the creation and delivery of innovative campaigns and programs - includes brainstorming, routes for delivery, user experience, message, and conversions.
  • Responsible for the development and updates of Website. Delivers strategic planning, preparation, and publication of targeted online content to increase the flow of traffic to the website.
  • Meet frequently with Product Management to gain a clear understanding of products for messaging development.
  • Creates and tailors copy for the different stages of the buying cycle to optimize conversions.
  • Analyzes and anticipate interests of a targeted audience.
  • Works with Marketing Operations to determine keywords for content development, leads web publishing tasks.
  • Stays up to date with industry trends and news to become an authority on the subjects for which you are creating content.
  • Manage project flow from the initial creative consultation to content approval.
  • Effectively communicates and collaborates with stakeholders at all levels at Legrand.
  • Performs other duties as required.
    • Qualifications
    Required Skills

    EDUCATION:
    • Bachelor's Degree in Communications, Marketing, Journalism, or any technical field.

    EXPERIENCE:
    • 6+ years of experience in Marketing Communications, messaging strategies, website optimization, conversions, online marketing, and/or customer retention.

    SKILLS/KNOWELDGE/ABILITIES:
    • Strong, demonstrated track record of creating effective, results-oriented creative copy for web, collateral, ads and other marketing materials.
    • Minimum 3yrs writing background required (Web, articles, collateral, advertisement, white papers)
    • Experience in developing content strategies and messaging portfolios
    • Work experience demonstrated across a robust portfolio of strong story-telling.
    • Requires expertise in marketing practices, and must have awareness of current trends in advertising, user journey and conversions.
    • Minimum 2 years in a supervisory or leadership role with a demonstrated ability to lead, develop and motivate staff to innovate and accomplish overall objectives.
    • Ability to quickly learn new products and execute accurate content to target
    • audience.
    • Demonstrates strong interpersonal communication, problem solving and project/time management skills.
    • Must be highly collaborative and able to work in a team-based environment.
    • A proven background writing and/or working for a technology company is a plus.
    • Technical writing experience, a plus.
    • Creative writing experience required.
    • Must have portfolio of writing samples and be able to present at interview.


    Company Info
    About Legrand

    Every single day, Legrand brings power, light and data to millions of spaces around the world. Legrand is a global, publicly-traded company listed on the Euronext (Legrand SA EPA: LR) with 36,000 employees worldwide, a market cap of $16B, revenue of more than $5 billion, with products sold in 180 countries. Legrand is listed on the Forbes Global 2000 as one of the world's best employers. For more information, visit legrand.com.

    About Legrand North and Central America

    Legrand North and Central America (LNCA) employs over 5,000 associates in 60 locations, working in 6 product categories (Electrical Wiring Systems, Building Control Systems, AV, Data Communications, Power Distribution and Control, and Lighting). LNCA offers comprehensive medical, dental and vision coverage. LNCA offers distinctive benefits like high employer 401K match, above-benchmark paid maternity leave, paid time off to volunteer, and an active women's network. LNCA is an employee-centered, growth company with tremendous opportunity. For more information, visit legrand.us.

    About Legrand's Data Center Power and Control Division

    Legrand's Data, Power & Control (DPC) division is a global provider of award winning technology and infrastructure products which serve the expanding requirements of today's data centers and related ecosystems. Our innovative products are principally sold under the Starline, Raritan, Server Technology, US Safety Trolley, and Legrand brand names. As a leading provider of best in class overhead power supply system's, intelligent PDUs, KVM switches, connectivity, cabinet and containment solutions, our goal is to support next generation technologies with flexibility for future growth and energy and installation efficiencies, united by superior design. For more information, visit raritan.com and servertech.com

    http://www.legrand.us

    http://www.youtube.com/legrandna

    http://www.linkedin.com/company/44580

    http://twitter.com/legrandNA

    Equal Opportunity Employer

    Community / Marketing Title: Content Marketing Manager

    Location_formattedLocationLong: Canonsburg, Pennsylvania US

    Job Number: 6498